Before 'pulling the trigger' on that jewelry buy, be sure you learn all you can about the custom designed ring or whatever you are purchasing be it gold, silver, platinum or just gemstones. Be sure that you comparison shop for quality, price and customer service. c. Inquire about how you would get a refund or return the item if dissatisfied. e. Any purchase you make you will want to be sure comes with a warranty and/or guarantee - be sure you understand its terms. Always get everything you relied upon related to the purchase in writing (e.g. sales receipt; gemological report; purchase details).

We can't think of another purchase category beyond jewelry where the reputation and honesty of the seller is more important. Do all you can to investigate the business practices of the jeweler whether you are buying precious stones, gold, platinum or custom designed ring. Check out the store's reputation in your area. Find out what organizations the jeweler belongs to and their membership requirements. Get a BBB report on your jewelry store prior to making any purchase. You ant your jeweler to have a gemological and appraisal certificate.

Whether you want to purchase a watch, earrings, string of pearls or custom designed ring online, look for the Better Business Bureau Reliability Seal. Document the details related to your purchase for future use, if necessary. A conversation with a sales person from the online store as you want to 'get personal' as if you had visited a 'bricks and mortar' store. Even though you have had a conversation, make sure that all aspects of the purchase are well documented in writing. With all that accomplished, wear that jewelry or custom designed ring as often as possible.