Don't 'pull the trigger' on purchasing custom fine jewelry or watch or bracelet or any jewelry until you learn all you can about it so that you are a smart consumer. Compare price, service and quality. b. Get all the details about the online or store return policy and their refund policy. c. Ask about the seller's guarantee and/or warranty on the item being bought. Be sure to get, in writing, on the sales receipt, any information you relied on when making your purchase, such as the gem's weight or size. Some jewelers will supply a grading report from a gemological laboratory.

You may be asking yourself how you find a reputable jeweler. Here are some thoughts whether you are looking to purchase a watch, necklace, bracelet, pendent or looking for custom fine jewelry. Check the store's reputation by questioning friends, relatives or coworkers who have shopped there. Be sure the store has a long-standing, solid reputation in the community. See if they belong to any trade organizations which usually require strict adherence to good business practices before accepting a store for membership. Obtain as much information as you can about the store you are entertaining using from the Better Business Bureau. You ant your jeweler to have a gemological and appraisal certificate.

If you do buy that ring, bracelet, watch or custom fine jewelry online, before you do so, see if the site posts a Better Business Bureau Reliability seal on their site. Get all the product details in writing (for example by email) including refund policy. Determine where they are geographically and call to speak with a person to confirm details or get clarification. Further to the telephone call, be sure that the purchase is well documented including all representations. As a closing comment, the recipient of your jewelry or custom fine jewelry is one lucky person!