Don't 'pull the trigger' on purchasing custom pendant or watch or bracelet or any jewelry until you learn all you can about it so that you are a smart consumer. Make sure you check out not only the price of the item relative to the quality but also the customer service you will receive after the purchase. d. Be sure you understand and can live with the store (or websites) exchange and return policies. e. Any purchase you make you will want to be sure comes with a warranty and/or guarantee - be sure you understand its terms. Be sure to get, in writing, on the sales receipt, any information you relied on when making your purchase, such as the gem's weight or size. Some jewelers will supply a grading report from a gemological laboratory.

So, how does one find a jeweler that is trust worthy. Whether you are buying diamonds, rubies, a watch of custom pendant, investigate the store's reputation. Be sure the store has a long-standing, solid reputation in the community. Professional trade organizations set 'standards'. Determine if your jeweler is a member of any such organizations. Obtain as much information as you can about the store you are entertaining using from the Better Business Bureau. Determine if the store's sale people have any gemological and appraisal education.

For online stores, look for their Better Business Bureau Reliability seal whether you are regardless whether you are buying a bracelet, a string of pearls, a watch or custom pendant. Prior to purchasing, get all details about your purchase in writing. Call the online store and get confirmation as to the particulars of the purchase. In addition to the phone conversation, get everything in writing. Lastly, wear that jewelry or custom pendant often and enjoy it.