Don't 'pull the trigger' on purchasing custom piercing jewelry or watch or bracelet or any jewelry until you learn all you can about it so that you are a smart consumer. Match up the quality, customer service and price of competing offers. a. Ask about the store (or online) refund and return policy. d. You will want a warranty with your purchase so inquire and understand what is offered. If you are purchasing precious gems, obtain a gemological report and also get in writing any information you relied upon in your purchase.

So, how does one find a jeweler that is trust worthy. Whether you are buying diamonds, rubies, a watch of custom piercing jewelry, investigate the store's reputation. Look into the 'buzz' about the company that you are contemplating making your purchase. If the jewelry store is a member of any trade organizations, determine what they are and investigate the requirements to belong. The Better Business Bureau in your area is a resource you should use when evaluating a prospective jeweler. It is far preferable to deal with a company that have gemological and appraisal educations so you know that what they are saying is based on actual knowledge.

If you do buy that ring, bracelet, watch or custom piercing jewelry online, before you do so, see if the site posts a Better Business Bureau Reliability seal on their site. Get all the product details in writing (for example by email) including refund policy. Determine where they are geographically and call to speak with a person to confirm details or get clarification. Further to the telephone call, be sure that the purchase is well documented including all representations. Last thought - enjoy your beautiful custom piercing jewelry purchase.