Before 'pulling the trigger' on that jewelry buy, be sure you learn all you can about the custom ring silver or whatever you are purchasing be it gold, silver, platinum or just gemstones. At search site or store, investigate their pricing, service and the quality of what they are offering. a. Ask about the store (or online) refund and return policy. b. Review any guarantees or warranties that come with the purchase. Ask for a gemological report for any purchase related to precious gems and a sales receipt.

We can't think of another purchase category beyond jewelry where the reputation and honesty of the seller is more important. Do all you can to investigate the business practices of the jeweler whether you are buying precious stones, gold, platinum or custom ring silver. A store's 'standing' in your community is an important factor to consider prior to making a purchase. Professional trade organizations set 'standards'. Determine if your jeweler is a member of any such organizations. Obtain a report on the business from the Better Business Bureau. Dealing with knowledgeable staff is a must. See if they have a gemological background.

The BBB Reliability seal is a good indicator of the online store's compliance with good business practices and a seal you should look for when buying diamonds, watches, pearls or custom ring silver. Obtain all details related to your purchase in writing including their exchange and refund policies. Determine where they are geographically and call to speak with a person to confirm details or get clarification. In addition to the phone conversation, get everything in writing. Closing remark - your recipient of custom ring silver is one lucky person!