Before laying down your 'plastic' to buy a string of pearls or bracelet or custom ruby jewelry, read all you can about it so you are a well education purchaser. Be sure that you comparison shop for quality, price and customer service. a. Ask about the store (or online) refund and return policy. a. Carefully read all warranties and guarantees and ask questions if the terms are unclear. Get a sales receipt and, in writing, all the pertinent facts related to the item you are buying.

So, how does one find a jeweler that is trust worthy. Whether you are buying diamonds, rubies, a watch of custom ruby jewelry, investigate the store's reputation. Be sure the store has a long-standing, solid reputation in the community. See if they belong to any trade organizations which usually require strict adherence to good business practices before accepting a store for membership. Obtain a report on the business from the Better Business Bureau. You will want to deal with a store that has a well trained staff to include gemological education.

When buying diamonds, pearls, rubies or custom ruby jewelry on the Internet, look for a BBB Reliability seal to indicate membership in the BBB. Prior to purchasing, get all details about your purchase in writing. Talking with a representative of the web store is always a good idea so that you have some personal contact. In addition to the phone conversation, get everything in writing. Finally, you and/or your loved one should enjoy and cherish that new jewelry or custom ruby jewelry purchase.