We suggest that before you lay out your money for that de beer diamonds or other jewelry (e.g. watch, diamonds, pearls), you learn all you can about it so assure yourself that you are getting what you are paying to get. Be sure that you comparison shop for quality, price and customer service. d. Be sure you understand and can live with the store (or websites) exchange and return policies. a. Carefully read all warranties and guarantees and ask questions if the terms are unclear. Obtain a written sales receipt and, in writing, any information you relied upon in your purchase.

We can't think of another purchase category beyond jewelry where the reputation and honesty of the seller is more important. Do all you can to investigate the business practices of the jeweler whether you are buying precious stones, gold, platinum or de beer diamonds. A good indicator of the store's reliability is if they are well respected in your city. You want to find out if the jeweler is a member of any industry organizations and what requirements are necessary to be a member. Get a BBB report on your jewelry store prior to making any purchase. You ant your jeweler to have a gemological and appraisal certificate.

If you do buy that ring, bracelet, watch or de beer diamonds online, before you do so, see if the site posts a Better Business Bureau Reliability seal on their site. Be sure to get all the particulars related to your purchase in writing as you do not want to have any disputes without evidence of what you believe was represented. If you are shopping online, get the websites location and talk with someone to clarify all aspects of the purchase. Even though you have had a conversation, make sure that all aspects of the purchase are well documented in writing. Last thought - enjoy your beautiful de beer diamonds purchase.