Don't 'pull the trigger' on purchasing design watch or watch or bracelet or any jewelry until you learn all you can about it so that you are a smart consumer. Compare price, service and quality. c. Inquire about how you would get a refund or return the item if dissatisfied. c. Ask about the seller's guarantee and/or warranty on the item being bought. If you are purchasing precious gems, obtain a gemological report and also get in writing any information you relied upon in your purchase.

Investigate the 'store' from whom you are making a purchase. Whether it's a brooch, pendant, necklace or design watch, understand the stores reputation by checking with others that have made purchases including friends or relatives. A store's 'standing' in your community is an important factor to consider prior to making a purchase. Professional trade organizations set 'standards'. Determine if your jeweler is a member of any such organizations. Don't forget to look into the background of your jeweler through the BBB - they are an excellent resource. Look for a jeweler with a gemological and appraisal education and certificate.

If you do buy that ring, bracelet, watch or design watch online, before you do so, see if the site posts a Better Business Bureau Reliability seal on their site. Document the details related to your purchase for future use, if necessary. A conversation with a sales person from the online store as you want to 'get personal' as if you had visited a 'bricks and mortar' store. In addition to the phone conversation, get everything in writing. Finally, you and/or your loved one should enjoy and cherish that new jewelry or design watch purchase.