Before laying down your 'plastic' to buy a string of pearls or bracelet or designer cuff link, read all you can about it so you are a well education purchaser. Match up the quality, customer service and price of competing offers. b. Get all the details about the online or store return policy and their refund policy. a. Carefully read all warranties and guarantees and ask questions if the terms are unclear. Ask for a gemological report for any purchase related to precious gems and a sales receipt.

Finding a jeweler that you can trust is of utmost importance. Regardless of whether you are buying a pendant, watch, necklace or designer cuff link. Get to the bottom of the store's reputation by asking those that have purchased from the store. We suggest that you look into the store's standing in your town. Professional trade organizations set 'standards'. Determine if your jeweler is a member of any such organizations. Obtain as much information as you can about the store you are entertaining using from the Better Business Bureau. Dealing with knowledgeable staff is a must. See if they have a gemological background.

If you do buy that ring, bracelet, watch or designer cuff link online, before you do so, see if the site posts a Better Business Bureau Reliability seal on their site. Prior to purchasing, get all details about your purchase in writing. A conversation with a sales person from the online store as you want to 'get personal' as if you had visited a 'bricks and mortar' store. In addition to the phone conversation, get everything in writing. With all that accomplished, wear that jewelry or designer cuff link as often as possible.