Don't 'pull the trigger' on purchasing diamond alternative engagement ring or watch or bracelet or any jewelry until you learn all you can about it so that you are a smart consumer. Make sure you check out not only the price of the item relative to the quality but also the customer service you will receive after the purchase. d. Be sure you understand and can live with the store (or websites) exchange and return policies. c. Ask about the seller's guarantee and/or warranty on the item being bought. If you are purchasing precious gems, obtain a gemological report and also get in writing any information you relied upon in your purchase.

The saying goes 'if you don't know your jewels, know your jeweler'. Well, checking on the reputation of the sale that you making is of paramount importance when buying diamonds, pearls, watches or diamond alternative engagement ring. A store's 'standing' in your community is an important factor to consider prior to making a purchase. You want to find out if the jeweler is a member of any industry organizations and what requirements are necessary to be a member. Obtain a report on the business from the Better Business Bureau. You will want to deal with a store that has a well trained staff to include gemological education.

When buying diamonds, pearls, rubies or diamond alternative engagement ring on the Internet, look for a BBB Reliability seal to indicate membership in the BBB. Get all the product details in writing (for example by email) including refund policy. Talking with a representative of the web store is always a good idea so that you have some personal contact. In addition, be sure that you document all conversation and details of the transaction. Closing remark - your recipient of diamond alternative engagement ring is one lucky person!