Don't 'pull the trigger' on purchasing diamond cuff link or watch or bracelet or any jewelry until you learn all you can about it so that you are a smart consumer. Make sure you check out not only the price of the item relative to the quality but also the customer service you will receive after the purchase. b. Get all the details about the online or store return policy and their refund policy. a. Carefully read all warranties and guarantees and ask questions if the terms are unclear. Get a sales receipt and, in writing, all the pertinent facts related to the item you are buying.

Investigate the 'store' from whom you are making a purchase. Whether it's a brooch, pendant, necklace or diamond cuff link, understand the stores reputation by checking with others that have made purchases including friends or relatives. A good indicator of the store's reliability is if they are well respected in your city. Find out what organizations the jeweler belongs to and their membership requirements. The Better Business Bureau in your area is a resource you should use when evaluating a prospective jeweler. You will want to deal with a store that has a well trained staff to include gemological education.

Whether you want to purchase a watch, earrings, string of pearls or diamond cuff link online, look for the Better Business Bureau Reliability Seal. Be sure to get all the particulars related to your purchase in writing as you do not want to have any disputes without evidence of what you believe was represented. A conversation with a sales person from the online store as you want to 'get personal' as if you had visited a 'bricks and mortar' store. That having been said, getting everything represented in writing is very important. Last thought - enjoy your beautiful diamond cuff link purchase.