Before you make any jewelry purchase you should educate yourself about the special features of the diamond gem stone or other item (e.g. pearls, watch, gems, gold, platinum, etc.) you are considering purchasing. Be sure that you comparison shop for quality, price and customer service. a. Ask about the store (or online) refund and return policy. e. Any purchase you make you will want to be sure comes with a warranty and/or guarantee - be sure you understand its terms. Get a sales receipt and, in writing, all the pertinent facts related to the item you are buying.

We can't think of another purchase category beyond jewelry where the reputation and honesty of the seller is more important. Do all you can to investigate the business practices of the jeweler whether you are buying precious stones, gold, platinum or diamond gem stone. A store's 'standing' in your community is an important factor to consider prior to making a purchase. See if they belong to any trade organizations which usually require strict adherence to good business practices before accepting a store for membership. Don't forget to look into the background of your jeweler through the BBB - they are an excellent resource. You will want to deal with a store that has a well trained staff to include gemological education.

Whether you want to purchase a watch, earrings, string of pearls or diamond gem stone online, look for the Better Business Bureau Reliability Seal. Prior to purchasing, get all details about your purchase in writing. Talking with a representative of the web store is always a good idea so that you have some personal contact. Even though you have had a conversation, make sure that all aspects of the purchase are well documented in writing. Lastly, wear that jewelry or diamond gem stone often and enjoy it.