Don't 'pull the trigger' on purchasing diamond oval cut or watch or bracelet or any jewelry until you learn all you can about it so that you are a smart consumer. Be sure that you comparison shop for quality, price and customer service. a. Ask about the store (or online) refund and return policy. f. Don't buy without getting a warranty or guarantee with the item being purchased. Ask for a gemological report for any purchase related to precious gems and a sales receipt.

So, how does one find a jeweler that is trust worthy. Whether you are buying diamonds, rubies, a watch of diamond oval cut, investigate the store's reputation. A store's 'standing' in your community is an important factor to consider prior to making a purchase. Determine what professional trade groups your jeweler belongs and what the requirements are of membership. Obtain a report on the business from the Better Business Bureau. Determine if the store's sale people have any gemological and appraisal education.

If you do buy that ring, bracelet, watch or diamond oval cut online, before you do so, see if the site posts a Better Business Bureau Reliability seal on their site. Document the details related to your purchase for future use, if necessary. A conversation with a sales person from the online store as you want to 'get personal' as if you had visited a 'bricks and mortar' store. In addition to the phone conversation, get everything in writing. Lastly, wear that jewelry or diamond oval cut often and enjoy it.