Before laying down your 'plastic' to buy a string of pearls or bracelet or ear ring why, read all you can about it so you are a well education purchaser. Match up the quality, customer service and price of competing offers. a. Ask about the store (or online) refund and return policy. f. Don't buy without getting a warranty or guarantee with the item being purchased. Obtain a written sales receipt and, in writing, any information you relied upon in your purchase.

So, how does one find a jeweler that is trust worthy. Whether you are buying diamonds, rubies, a watch of ear ring why, investigate the store's reputation. Check out the store's reputation in your area. Find out what organizations the jeweler belongs to and their membership requirements. Don't forget to look into the background of your jeweler through the BBB - they are an excellent resource. Dealing with knowledgeable staff is a must. See if they have a gemological background.

If you do buy that ring, bracelet, watch or ear ring why online, before you do so, see if the site posts a Better Business Bureau Reliability seal on their site. Always get the particulars related to your purchase documented in case there is a dispute. A conversation with a sales person from the online store as you want to 'get personal' as if you had visited a 'bricks and mortar' store. In addition, be sure that you document all conversation and details of the transaction. With all that accomplished, wear that jewelry or ear ring why as often as possible.