Prior to making your purchase for the earring ruby or watch or bracelet or whatever, make sure that you research all relevant features. Make sure you check out not only the price of the item relative to the quality but also the customer service you will receive after the purchase. a. Ask about the store (or online) refund and return policy. a. Carefully read all warranties and guarantees and ask questions if the terms are unclear. Get a sales receipt and, in writing, all the pertinent facts related to the item you are buying.

We can't think of another purchase category beyond jewelry where the reputation and honesty of the seller is more important. Do all you can to investigate the business practices of the jeweler whether you are buying precious stones, gold, platinum or earring ruby. We suggest that you look into the store's standing in your town. Professional trade organizations set 'standards'. Determine if your jeweler is a member of any such organizations. The Better Business Bureau in your area is a resource you should use when evaluating a prospective jeweler. Dealing with knowledgeable staff is a must. See if they have a gemological background.

For online stores, look for their Better Business Bureau Reliability seal whether you are regardless whether you are buying a bracelet, a string of pearls, a watch or earring ruby. Document the details related to your purchase for future use, if necessary. If you are shopping online, get the websites location and talk with someone to clarify all aspects of the purchase. Further to the telephone call, be sure that the purchase is well documented including all representations. Closing remark - your recipient of earring ruby is one lucky person!